These days it is very unusual for a business not to have some sort of online presence. With improved connectivity and the advances in smartphone technologies most people now use the internet to source information, and having your business available to fulfill these information searches is key to driving more footfall through your door.
Running a restaurant is a huge task that comes with a never-ending to-do-list. Most operators probably don’t like the idea of adding another assignment but there is one that is very important – a website. As a restaurant owner, your main focus has to be on the food, the ambiance, the staff and the menu. But if there are no customers, then the whole thing falls apart. How to lure them in? Build a website.
Your competitors don’t have websites yet? Or they have ones but those are poorly designed and optimized for search engines? This is your chance to stand out from the competitors with your uniqueness and professionalism. Use this opportunity to set a website that will make your brand prove how cool you are once again. Showcase delicious dishes and elegant beverages that will make the visitors of your sites grab the keys and drive directly to the best place in town.
A website lets people know who you are and gives potential customers a feel for your restaurant, menu and atmosphere. Your restaurant website will likely be the first impression a potential guest has of your restaurant. Make it a good one. A website gives you control over the image of your restaurant. It gives a restaurant the platform to tell their own story. Customers will get a good idea of who you are, as well as get an idea of the overall atmosphere of the restaurant. Potential customers want to know what to expect when they come to your restaurant so include high-quality photos of menu items and the restaurant. This is also a great opportunity to show how much your staff is appreciated by including pictures and bios of management, chefs etc.
If your restaurant doesn’t have a website, you are missing out on a massive audience. Online visibility is huge for restaurants and can ultimately determine whether customers come to your restaurant or not. If you aren’t convinced, we have 6 reasons why restaurants need a website:
1. Information matters
2. The first impression
3. Brand awareness
4. Low advertising costs
5. Bring in customers
6. Set yourself apart from others.